Customer relationship analytics Business Navigator — Customer Relationship Management (CRM)

Business Navigator — CRM allows you to analyze the overall customer relationship management activity in the following areas:

• Customer analysis — customer satisfaction with the company's products and services, analysis of the probability of purchasing and using the product, analysis of profit from each customer.
• Marketing analysis — planning of marketing campaigns and promotions, analysis of the costs of conducting marketing campaigns and their optimization, analysis of channels for distributing marketing messages.
• Sales analysis — future development of sales, turnover and profits.
• Service analysis — analysis of customer service centers, analysis of the effectiveness of service activities, analysis of service quality.

Analysis of customer contact channels — telephone contacts, on-site service, call centers, use of letters and Internet communication. Management of priority contacts, responses, history of inquiries and their satisfaction, actions taken with the client ensures the integration of all means of communication with the client.

Implementing Business Navigator — CRM will increase your customers' satisfaction with the products and services you sell to them and will create lasting and good relationships with them, which are the foundation of any serious business.