Advantages Business Navigator — Customer Relationship Management (CRM)

• Competitive advantages - through good knowledge of customers and the market situation, first-class service, greater customer commitment and faster reaction to market changes.
• Increasing sales volume - by focusing on profitable customers, effective sales techniques and attracting new customers.
• Reducing costs - through good management of company processes, reducing administrative tasks, a coordinated sales and after-sales service policy, and accurate planning of direct marketing and advertising.
• Increasing profits - by retaining customers and increasing their loyalty, cross-selling and additional sales, actively attracting new "quality" customers, reducing service costs.

Business Navigator — CRM is fully integrated into the ERP system, using a single database and unified table editing functions. The optimized interface makes the product easy to use by operators without accounting qualifications, easy to adapt to the needs of companies, and can be integrated with customer data entered into the integrated business management system Business Navigator.

Critical to the successful implementation of such applications is their integration with the Desktop and Office applications that the user is accustomed to working with. It is especially important in this case that CRM applications are not designed as stand-alone systems, but are easily accessible and integrated with other applications containing customer and sales data. Business Navigator — CRM has a built-in text editor and a built-in document designer, which allow the user to immediately start working with the system with a familiar and convenient user interface.

Thus, the integration of the management systems and CRM applications of Business Navigator will lead to the unification of the efforts of all departments of the company to keep customer data up-to-date at all times and accessible to all employees at the access level that their work with customers requires. The goal is to optimize business processes, as well as to achieve consistent messages to customers about the company and the brand, supported at all levels and by all employees.

In many companies, marketing and sales processes have different information about customers, because they are processed by different, completely independent applications that are difficult to coordinate with each other. That is why the term lead management appeared in computer CRM applications, which aims to unite these processes into one, with unified data and unified messages to customers.

For this reason, we at Business Navigator decided to create a single product by fully integrating the CRM application for customer relations into the ERP system, rather than creating a new standalone product. Business Navigator — CRM uses the database and the same customer lists, and also displays the documents issued for each customer that are processed in Business Navigator – offers, orders, invoices, payments, etc.

In this way, we meet the new requirements for each company of our customers, which are imposed by the global economic crisis. With the combined efforts of marketing and sales, each company will be able to know at any time what product its customers need and create it. On the other hand, from the sales information, it will know who is buying the product, so that it can better meet the user's requirements.

With Business Navigator — CRM, marketing activities are not only carried out in the Marketing department. It is a corporate commitment of all employees at all levels in the organization to understand that all actions related to customers should be considered as part of the marketing process. By managing the levels of access of employees to the program's functions, all responsibilities are strictly defined in order to reduce administrative costs. The application allows everyone who contacts customers to have a 360-degree view of each customer and to be able to see all related campaigns, offers and conversations.

Using workflows is especially important when implementing best practices throughout the organization and helps create a stable and unified brand or product. Business Navigator — CRM facilitates departments and employees in their relationships with customers with easy-to-use and pragmatic computer tools, ones that have the usual interface and way of working that they are already accustomed to when working with the system. Employees become more effective in their marketing activities and the training time with the software products is reduced.